Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…
Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by…