ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Recent research showed that the market wants to see viewability ratings of over 70% across all ad formats as a…
Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…