ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Why did the 30-second ad become the default and is the five-second ad the future for which we should all…
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging…
The Video Player Ad-serving Interface Definition (VPAID) was introduced by the IAB to establish a common interface between video players…
Tremor Video recently announced the appointment of Andy Morley as managing director, UK; and, even more recently, that the UK…
Last week (16 May), Facebook announced that they are going to extend the reach of video adverts through their Audience…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…
Annual 'Digital and Media Predictions' outline the need to optimise video and mobile advertising, evaluate connected TV opportunities, and develop…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…