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mobile spend Archives - ExchangeWire.com

mobile spend

Mobile Overtakes Desktop for the First Time in Latest IAB UK Ad Spend Report

Wednesday (12 October), PwC and IAB UK released the latest digital ad spend study, with the long-awaited news that mobile…

9 years ago

Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite…

9 years ago

Mobile: The Issues Exist Across the Entire Value Chain

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…

9 years ago

Digital Ad Spend Fastest Growth in 7 Years: Experts Comment

The latest IAB UK digital ad spend report found that a record £8.61bn was spent on UK digital advertising in…

9 years ago