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mobile publishers Archives - ExchangeWire.com

mobile publishers

Mobile Ad Models Focused on Value Exchange: Q&A with Matt Berriman, Unlockd

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to…

9 years ago

Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite…

9 years ago

Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel

How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…

9 years ago

Google’s ‘Android Instant Apps’ Changes the Course of App Development

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…

9 years ago

Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…

9 years ago

Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…

9 years ago

Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…

9 years ago

Mobile: The Issues Exist Across the Entire Value Chain

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…

9 years ago

Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…

9 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

9 years ago