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mobile publishers Archives - ExchangeWire.com

mobile publishers

Mobile Ad Models Focused on Value Exchange: Q&A with Matt Berriman, Unlockd

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to…

9 years ago

Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite…

9 years ago

Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel

How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…

10 years ago

Google’s ‘Android Instant Apps’ Changes the Course of App Development

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…

10 years ago

Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…

10 years ago

Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…

10 years ago

Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…

10 years ago

Mobile: The Issues Exist Across the Entire Value Chain

ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…

10 years ago

Ad Blocking Will Be a Help, Not a Hindrance, to Advertisers

The ad blocking discussion has become white noise to many across the digital industry, with accusations of there being too…

10 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

10 years ago