The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this…
There seems to be endless debate around the topic of viewability, a buzzword that has been bouncing around the media…