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mobile advertising Archives - Page 4 of 6 - ExchangeWire.com

mobile advertising

Mobile Hijack, Why Apps Aren’t Safe From Fraudsters

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national…

10 years ago

Yahoo Report Strongest Growth in Display Since 2010; Microsoft Report $2.1bn Loss

Yahoo, Microsoft, Apple, and SAP report strong earnings, pointing to continued growth in online advertising, mobile, and cloud services.  Yahoo…

10 years ago

Display Advertising Doesn’t Have to Feel Like the Wild West

As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…

10 years ago

Google Profit Beats Forecast for the First Time Since 2013

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second…

10 years ago

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

456% Increase in RFPs Including a Video Ad Component; Mobile Marketing Costs Down 31% in May

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world. In this week’s edition: 456% increase in…

10 years ago

Mobile Video Advertising Grows by 367%; 15% of Britons Blocking Online Ads

ExchangeWire Research's weekly roundup brings you up-to-date research findings from around the world. In this week's edition: Mobile video advertising…

10 years ago

Consumer Power in the Rights to Privacy; 85% of Users Visually Engaged with Mobile Native Advertising

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

Lack of Premium Video Holding Back Industry Growth; 57% of Senior Marketers Highlight Skill Shortage Within the Programmatic Advertising Industry

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago

Over Half of UK Households Own a Tablet; Microsoft’s ‘Value Me’ Research Indicates Significant Data Sharing Gap

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago
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