On Monday (19 February), Ciaran O’Kane, CEO, ExchangeWire published a piece as a precursor to the biggest mobile event of…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…
With MWC just around the corner, Tuesday [16 February] saw a fantastic turnout from the media and marketing world for…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
A recent IAB survey of marketers in the UK revealed that 50% use programmatic for buying mobile inventory. However, programmatic…
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not…
The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
By 2019, almost 15% of UK internet users will access online content exclusively through mobile devices (tablets, smartphones, and wearables).…