App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
It's well documented that advertising investment in mobile lags far behind consumer mobile usage. How can advertisers effectively navigate this…
Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya…
Native is often touted as the solution to combatting ad blocking, particularly in the mobile space; but does it really…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…
Ahead of his participation in a panel discussion on making data the key to programmatic success at ATS Paris tomorrow,…
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing…
Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised…
With viewability continuing to be the talk of the town, an increasing number of products are being developed to help advertisers…