Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
mobile advertising Archives - ExchangeWire.com

mobile advertising

How will Web3 develop in 2023?

Declared “the next chapter of the internet overall” by Meta boss Mark Zuckerberg, Web3 has proven a divisive area of…

3 years ago

Mobile Ad Models Focused on Value Exchange: Q&A with Matt Berriman, Unlockd

In June this year, UK mobile network Tesco Mobile announced an exclusive UK partnership with Unlockd in a bid to…

9 years ago

Education of Advantages of In-app Needed: Q&A with Cristina Constandache, Cheetah Mobile

There is no denying that the growth in mobile consumption and investment is significant. However, there are also challenges with…

9 years ago

Mobile Really Does Work, but Problems Remain: Q&A with Jules Minvielle, CEO, Numbate

Back in April, ATS Paris offered up some food for thought about the French mobile advertising market, which was quite…

9 years ago

Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel

How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel,…

10 years ago

Google’s ‘Android Instant Apps’ Changes the Course of App Development

On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…

10 years ago

Yes, Premium Publishers Can Make Money from Mobile

Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack…

10 years ago

Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks

The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with…

10 years ago

Mobile Device IDs Will Lead in a Converged Media Landscape

The cookie may not be dead, but with smartphone consumption continually growing, mobile device IDs could reign supreme as the…

10 years ago

Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever

In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to "tackle excessive and irrelevant mobile ads".…

10 years ago