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mobile ad fraud Archives - ExchangeWire.com

mobile ad fraud

Mobile Ad Fraud Exists Where Advertisers Least Expect It

Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is…

8 years ago

The Coming of Age of Mobile Programmatic: Fraudulent Desktop Practices Moving to Mobile

Much has been written about ad fraud as a growing advertising concern recently; and various studies have attempted to quantify…

8 years ago

Double Verification Optimal for Ad Fraud Detection: Q&A with Coull & Forensiq

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…

9 years ago

The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…

9 years ago