A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying…
In-app advertising is big business and the proliferation of apps, mobile consumption, and targeting opportunities mean it’s a continually growing…
ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…
It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this…
This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets…
Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by…