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  • Relevance Over Performance: How to Succeed with Programmatic Mobile Campaigns

    News

    A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising on mobile is one of the least understood mobile topics, with 44% of respondents reporting [...]

  • Why Brands Should Reconsider Before Choosing Mobile In-App Marketing

    News

    In-app advertising is big business and the proliferation of apps, mobile consumption, and targeting opportunities mean it’s a continually growing market. However, there are some schools of thought that if marketers really want to engage with their consumers, mobile web [...]

  • Mobile: The Issues Exist Across the Entire Value Chain

    News

    ATS Paris 2016, which took place on 13 April, was concluded by a panel discussion around the hot topic of how we make mobile work. Here, ExchangeWire recaps on the lively debate. Moderated by Ciaran O’Kane, CEO, ExchangeWire, the panel saw Alexandra [...]

  • Playable Mobile Ads Reap Rewards: Q&A with Jeff Marshall, CEO, CrossInstall

    News

    In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads are an important part of this, with 224 billion apps predicted to be installed this year. With such high competition, [...]

  • Finding a Workaround for Effective Mobile Measurement

    News

    It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common beliefs, the technology required to measure the return on a mobile ad investment (particularly within apps) is fairly robust nowadays.  [...]

  • Marketers Not Keeping Up In Mobile Race

    News

    We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies properly equipped to aid them in planning effective mobile campaigns? ExchangeWire spoke to leaders across [...]

  • Programmatic enhances social project; Apontador’s new CEO

    News

    This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO for Apontador, a Brazilian search portal that will focus on mobile; and a piece that [...]

  • Grant Watts, Amobee MDof Asia Pacific, On How By 2015 Asia Will Be A US$7 Billion Mobile Advertising Market

    News

    Grant Watts is Amobee's Managing Director of Asia Pacific. Here he discusses the rapidly changing mobile landscape and why by 2015 Asia will be a US$7 billion mobile advertising market. Can you give an overview of Amobee and its offering [...]


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