Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/co-authors-plus/php/integrations/amp.php on line 10

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 13

Warning: Attempt to read property "ID" on null in /app/wp-content/plugins/amp-custom-post-type/custom-amp-editor.php on line 14
metrics Archives - ExchangeWire.com

metrics

What’s the Real Value of your Advertising Campaign?

Imagine you are an account manager looking through an end-of-campaign report: 95% viewable, 70% completion rate, 60% audibility, 5% click-through…

9 years ago

FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in…

10 years ago

Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British

In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media…

10 years ago

Ve Interactive Aims to Double Operations in Brazil; Mobile and HTML5 Are Priority in LATAM

In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires…

10 years ago