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media Archives - ExchangeWire.com

media

Building Winning Cultures in the Age of Programmatic

The current debate around commercial media is dominated by technology. Yet people remain the industry’s lifeblood, and culture its driving…

10 years ago

Carolyn Bollaci, Country Manager for Australia & New Zealand, MediaMind On Ad Relevancy, Data & Privacy, & How IPTV Will Start To Replace Traditional TV

Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…

14 years ago

James Simmons, MATCH Media Director, On Being Australia’s Largest Privately Owned Media Agency, Setting-up An Ad Trading Desk, The Art Of Advertising & How Ad Networks Need To Adapt Or Die

James Simmons, MATCH Media’s Director, talks about how being Australia’s largest privately-owned media agency allows unbiased media buying as part…

14 years ago

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising Discusses Launch Of The Microsoft Ad Exchange In APAC

Marc Barnett, Director of Specialist Sales, APAC Microsoft Advertising, discusses the ninemsn partnership in Australia and Microsoft’s strategy to team…

14 years ago

Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an…

14 years ago

Brandscreen Rolls Out DSP Offering Across The APAC Region

Julian Tol is the Co-founder & CEO at BRANDSCREEN. Here he discusses the Brandscreen DSP roll-out across the APAC region…

14 years ago