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media planning Archives - ExchangeWire.com

media planning

Automation: The Omnichannel Tipping Point

Moving away from offline and online media silos into a fully automated, fully integrated media world – is this possible? Oli Whitten…

9 years ago

How Programmatic Has Changed Media Planning & Buying

Simon Harris (pictured below) is a programmatic director at iProspect; here, he writes exclusively for ExchangeWire about the ways in…

10 years ago

Hidetaka Fukata Discusses The Launch Of i-Effect, DAC’s New Third-Party Ad Server In The Japanese Market

Hidetaka Fukata is Executive Officer, Head of e-Business Group, at D.A. Consortium Inc. Here he discusses the launch of i-Effect,…

13 years ago