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media optimisation Archives - ExchangeWire.com

media optimisation

A/B Testing is Critical Tool in Fast-moving Online World: Q&A with Oren Cohen, Optimizely

A/B testing has been around for a few years now and is an optimisation strategy that seems to sit under the…

9 years ago

Politely Interruptive Ad Formats: Time-Based Advertising Explained

Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…

9 years ago

Peter Mycock, Managing Director, Criteo Australia Discusses Criteo’s Australian Expansion, Scalable Personalised Retargeting & Increasing Publisher’s Yield

Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses…

14 years ago

Ikon’s Phil Cowlishaw And Andy Ellenthal, CEO of Peer39, Discuss The Brandscreen And Peer39 Partnership In APAC

Today Peer39 and Brandscreen announced a partnership to provide real-time semantic targeting to media buyers in the APAC region. Phil…

14 years ago

Brandscreen Partners With Peer39 To Offer Environmental Targeting To Boost Ad Safety And Effectiveness for Brands

Peer39 announced this morning a new partnership with the leading DSP in the APAC region, Brandscreen, to provide advertisers and…

14 years ago

Teresa Sperti Head of Marketing & Product, realestateVIEW.com On Growing Audiences & Balancing Brand And Performance

Teresa Sperti, Head of Marketing & Product for realestateVIEW.com talks about media buying and the importance of striking a balance…

14 years ago