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media agency Archives - ExchangeWire.com

media agency

Xaxis EMEA CEO Caspar Schlickum Appointed as CEO of Wunderman APAC

Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…

9 years ago

Programmatic, a Buying Mechanism, Not a Media Channel: Duane Thompson, Head of Programmatic, Total Media

The growing importance of programmatic as an effective route to delivering audience-led strategies across all media leads to a need…

9 years ago

How Programmatic Can Empower the Squeezed Middle

The squeezed middle: mid-sized agencies looking to retain a position of strength in a challenging environment. How are they standing…

9 years ago

ISBA Not Collaborative in Call for Transparency with Latest Agency Contract Launch

On 28 April ISBA (Incorporated Society of British Advertisers) weighed in on the advertiser/agency relationship with the launch of new…

9 years ago

Transparency Driving Shift in Agency Models: Q&A with Alan Osetek, Global CEO, Digilant

The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…

9 years ago

Marketers, Technologists & Marketing Technologists: Q&A with Ben Samuel, Marketing Tech Director at PHD

Hybrid marketing and technology job roles at a senior level are on the up across many brands, as the business…

9 years ago

Introducing the Class of 2015

The rise of programmatic ad trading and the entry of generation Z to the workforce has resulted in new approaches…

10 years ago