ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Cross-device tracking and attribution has been a problem for marketers ever since smartphone and tablet use became mainstream. The conundrum…
At ATS New York on 3 November, ExchangeWire’s CEO, Ciaran O’Kane moderated a panel between Dom Joseph, co-founder and CEO,…
How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality…
Delivering a seamless, personalised customer experience requires brands to be able to see beyond the boundaries of single channels to…
The future of measurement is the adoption of a universal user token. A blunt, yet nonetheless accurate, statement that seems…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement…
Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…
Innovative tracking technologies are reducing the reliance of marketers on investment in traditional qualitative and quantitative research in the form…