• Display

Who Are the Winners & Losers of dmexco 2016?

The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This…

Martech & One-to-One Marketing in Banking Is on a Slow Journey

Financial institutions are some of the most powerful businesses in the world. Technology is developing and their opportunity for on-to-one…

• Ad Blocking
• Ad Tech
• Digital Marketing
• Display
• Enterprise
• Martech
• Technology

Martech is The New Ad Tech: The Reality of Ad Blocking

The worlds of ad tech and martech have long been on a collision course. The lines between the two are…

• Display
• Martech

Why Comparing Apples, Oranges & Potatoes is a Good Thing – For Now

Last month, Gartner released the second Magic Quadrant for Digital Marketing Hubs and named Oracle, Adobe, Marketo and Salesforce as 'Leaders' in the…

• M&A
• Martech
• Media Spend
• North America
• Technology
• UK

Surge in Marketing Automation Deals Reflects Marketers’ Business Needs

Around three-in-ten ad tech/martech deals in Q4 2015 involved ad platforms, rising significantly from the previous quarter, where such deals…

• Advertiser
• Branding
• Data
• Display
• DMP
• Martech
• Publisher
• Targeting

Auto Trader: From Used Car Magazine to Digital Heavyweight

ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…

• Cross-Channel
• Data
• DMP
• Martech
• Performance
• Technology

Are Closed Platforms Selling Marketers Short?

With ATS London and dmexco just around the corner and ‘bridging worlds’ on the bill, Ian Woolley, GM EMEA at…

• Ad Server
• Ad Tech
• Display
• DMP
• Enterprise
• Industry Infrastructure
• Martech
• Trading

The Impending Commoditisation of Marketing Technologies

In this post, Wayne Blodwell, head of programmatic at iProspect shares his views exclusively with ExchangeWire about how the marketing…