After the latest antitrust ruling against Google, it seems like a good time to resurface Ciarán O’Kane's MadTech Sketch on…
Ciaran O'Kane turns his trusty pen to Scope3's new agentic advertising platform, and why it's all about signal and scaled…
As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…
Curation; everyone in ad tech is talking about it, but what does it actually mean for the industry? In this…
In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán…
In association with Kevel In the ever-evolving landscape of retail and ecommerce, one thing is quite clear: to compete with…
In this week’s MadTech Sketch, Ciaran O'Kane looks at how two heavyweights in the world of verification have been shifting…
In ExchangeWire’s latest MadTech Sketch, Ciarán O’Kane looks at why commerce media is having a moment, and what a successful…
In this week's MadTech Sketch, Ciarán O'Kane takes a look at curation and the opportunities it offers in the current…
The cookie deprecation date has been confirmed – so what's next? In the latest MadTech Sketch, Ciarán O'Kane breaks down…