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location targeting Archives - Page 2 of 2 - ExchangeWire.com

location targeting

Location Data & Measurement Hold the Key to Mobile ROI

The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not…

10 years ago

How to Survive (and Surf) the Mobile Data Tsunami

The advance of smartphones has not only caused a sea change in consumer behaviour. It's creating a data tsunami, driven…

10 years ago