ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality…
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations…
The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with…
Location data is a hugely valuable asset to any marketer wanting to understand user movement and target accordingly. But are…
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon…
Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…