Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

• Display
• Earnings
• IoT
• TV

A Year-long Profitable Streak for Amazon

Last week (28 April), Amazon.com, Inc. (NASDAQ: AMZN) stock skyrocketed after the company announced financial results for its first quarter,…

• Data
• Digital Marketing
• Display
• IoT

Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea…

• Advertiser
• Data
• IoT
• Martech
• Technology

What SMEs Need to Know About the IoT

In 2016, many business owners are still resisting the push towards fully incorporating Internet of Things (IoT) devices into their…

• Data
• Digital Marketing
• IoT
• Martech
• Mobile
• Programmatic
• Targeting

Now & Next: The Missed Opportunity for SDKs

Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…

• attribution
• Cross-Channel
• Data
• Display
• Industry Infrastructure
• IoT
• Martech
• Performance
• Targeting

Getting the Right Balance Between the Science & Art of Marketing

No one can deny that ad tech has transformed the way brands conduct media buying. Gone are the days of…