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intent data Archives - ExchangeWire.com

intent data

Algorithms Are Smarter than People When Catering to Customer Intent

Do marketers know what their consumers really want? If they think they do, on what are they basing this knowledge? With…

9 years ago

Retargeting Revulsion? Join the Data-Driven Revolution…

Retargeting is often viewed as a dirty word in the digital advertising industry. From annoyance with receiving ads for already purchased…

9 years ago

Intent, Data-driven Video is the Next Frontier of Programmatic Branding

With presence at Cannes this year, Captify take the time to explain to ExchangeWire why the brand market is now…

9 years ago