This year’s plateau in downloads has caused panic among in-app advertisers, who have begun to worry about the app’s premature…
App developers endeavouring to monetise their creations face a challenge. One that, for Elad Natanson, founder and CEO, Appnext (pictured below), was definitely evident at this year's…
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share…