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in-app mobile advertising Archives - Page 2 of 2 - ExchangeWire.com

in-app mobile advertising

Finding a Workaround for Effective Mobile Measurement

It's MWC week, so naturally, the spotlight is firmly planted on mobile and in this piece, mobile measurements. Despite common…

9 years ago

Is Network-Level Ad Blocking a Lose-Lose Situation?

On Friday (19 February) the mobile network operator (MNO) Three delivered the news that, in partnership with Shine Technologies, it would…

9 years ago

OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges

Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the…

9 years ago

Monetising Free Apps

In this piece, David Diaz, vice president of developer relations at Fyber discusses what app publishers look for in an ad…

10 years ago

Kevin Huang, CEO Pixel Group, Discusses Brand Advertisers, Branded Entertainment And Mobile & Video As Key Growth Areas In APAC

Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and…

14 years ago
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