There’s no shortage of mobile apps to cater to every single possible thing a consumer could want or need. As…
This year’s plateau in downloads has caused panic among in-app advertisers, who have begun to worry about the app’s premature…
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share…
On 18 May, Google announced at its I/O developers conference and on the Android developer’s blog that it was launching…
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but…
In-app advertising is big business and is expected to reach over USD$29bn (£20.3bn) in ad spend in 2016. App install ads…
A recent report by RadiumOne has found that high-value users drive 85% of app revenue, yet represent just 17% of…
Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national…
James Zipeure, Chief Operating Officer for VeNA (Video and Entertainment Network Asia) on how video and social gaming % growth…
Kevin Huang is CEO of Pixel Group. Here Huang gives some insight into Pixel Group's premium website rep business and…