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header bidding containers Archives - ExchangeWire.com

header bidding containers

Evolution of Header Bidding: It’s Bringing Buyers & Sellers Closer Together

The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off…

8 years ago

Where Header Bidding is a Tactic, Ad Decisioning Needs to Be the Strategy

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…

9 years ago

Server-side Header Bidding: Fewer Complexities, Greater Reliability

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…

9 years ago