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google Archives - Page 2 of 3 - ExchangeWire.com

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Programmatic Display: A Viable Alternative to Google Search?

A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…

9 years ago

Over the Garden Wall Into Cross-Platform Video: Q&A with Chris Bennett, MD, Pixability

Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers…

9 years ago

Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…

9 years ago

Latest Earnings Reports Indicate Top 5 Tech Companies Will be Worth More Than USD$2 Trillion

Strong earnings reports from Google, Microsoft, Apple, and Amazon indicate that the top five tech companies (including Facebook) will be…

10 years ago

Is Google Mirroring its Consumer Strategy With its Business Customers, Favouring its Own Products Over Those Provided by Third Parties?

Last week (August 6) Google announced that they will no longer support YouTube buying via the DoubleClick Ad Exchange. Marketers…

10 years ago

Google Profit Beats Forecast for the First Time Since 2013

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second…

10 years ago