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Fraud Archives - ExchangeWire.com

Fraud

A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq

14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection…

9 years ago

Double Verification Optimal for Ad Fraud Detection: Q&A with Coull & Forensiq

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…

9 years ago

The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…

9 years ago

High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…

9 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

9 years ago

New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

10 years ago

Mobile Hijack, Why Apps Aren’t Safe From Fraudsters

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national…

10 years ago

Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago