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Fraud Archives - ExchangeWire.com

Fraud

A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq

14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection…

9 years ago

Double Verification Optimal for Ad Fraud Detection: Q&A with Coull & Forensiq

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…

10 years ago

The Growing Phenomena of Mobile Ad Fraud: Q&A with Ilkka Lassila, CTO, Widespace

Ad fraud is a huge industry topic; but mobile ad fraud receives comparatively limited airtime. How big an issue is…

10 years ago

High Ad Fraud Figures are Scare Tactic: Q&A with Dr Felix Badura, Co-founder, Meetrics

Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…

10 years ago

Failure to Act Against Ad Fraud is Equal to Supporting Cybercrime

With malvertising reportedly rising over 300% in the last year – and with ad fraud widely reported to be at least a…

10 years ago

New Fraud Figures Revealed & Millennial ad-Engagement Uncovered

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

10 years ago

Mobile Hijack, Why Apps Aren’t Safe From Fraudsters

Ad fraud receives a lot of attention in the trade press and occasionally rears its ugly head in the national…

10 years ago

Mobile Device Hijacking Costs Advertisers $857m; 333% Increase in Rich Media Ad Spend

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago