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first party data Archives - ExchangeWire.com

first party data

EU General Data Protection Regulation: What You Need to Know (Part 2)

In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions…

9 years ago

We’re at the Start of the Adventure: Q&A with Ghislain Lefebvre, Sales Lead, Oracle DMP

Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…

9 years ago

To Extract Value from Data, First You Need to Understand It

There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…

9 years ago

Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading…

14 years ago