• Display

Dynamic Creative Optimisation: Talkin’ About an Evolution

In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic…

Data & Creativity Are Like Two Weights on a Scale: Q&A with Claudia Collu, CCO, MainAd

Dynamic creative assumes the amalgamation of data and creativity; but how much is that actually the case? Is dynamic creative…

• Creative

Make the Right Impression: A Field Guide to DCO

Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with…

• Creative

Creatives Must Be Nearer the Heart of Programmatic: Q&A with Robert Webster, CSO, Crimtan

To achieve the dream of programmatic and creative working harmoniously together, which side needs to be in the driving seat?…

• APAC
• Creative
• Data
• Exchange
• Programmatic
• Publisher
• Targeting
• Technology

Steve Geelan Talks About The VIM Data And Re-Targeting Proposition In The APAC Region

Steve Geelan, Valued Interactive Media General Manager, talks about VIM's data and re-targeting proposition across the APAC region, trends in…