In our latest column from the IAB’s Display Trading Council, Jez Fawcett, international head of product, Rocket Fuel and Mathew Downs, programmatic…
Dynamic Creative Optimisation (DCO) is a powerful tool that actually allows programmatic targeting to be as impactful as possible, with…
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…
Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…
Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always…
The discussion rages on about whether data and creativity can harmoniously co-exist in the new era of digital advertising. If…
Carolyn Bollaci is MediaMind’s Country Manager for Australia and New Zealand. Here she discusses why it's key for advertisers to…
Peter Mycock is Managing Director for Criteo Australia and is spearheading Criteo’s expansion into the Australian market. Here he discusses…