• Display

Adoption Vs Execution: How Media Agencies Are Making the Most of DMPs

Earlier this year, ExchangeWire conducted research, in association with Lotame, looking at the global adoption and use of DMPs within…

The Misnomer of the Miracle DMP

Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…

• Data

As Programmatic Shifts from Campaigns to Customer Lifecycle Management, Is it Death to the DMP?

With so much data at a digital marketer's disposal, programmatic is changing. With this change comes a need to remove…

• Ad Fraud
• Display
• Targeting
• Technology

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

• Data
• DMP
• EMEA

We’re at the Start of the Adventure: Q&A with Ghislain Lefebvre, Sales Lead, Oracle DMP

Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…

• Data
• Display
• DMP
• Targeting
• Technology

Turbine DMP Outperforms Benchmark: Q&A with Jon Whitticom, VP of Data & Audiences, Xaxis

Audience segmentations within DMPs are not afforded the same level of verification or validation as exists across brand safety, quality…

• Advertiser
• Branding
• Data
• Display
• DMP
• Martech
• Publisher
• Targeting

Auto Trader: From Used Car Magazine to Digital Heavyweight

ExchangeWire Research has been delving into how marketers are making the most of data management platforms (DMPs) as part of…