In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…
The role of an agency media planner and buyer is going through an evolution. Deals over the phone and signed…
Tom Bowman (pictured below) is certainly no stranger to the advertising world, with eight years under his belt at BBC…
A few weeks ago, Google removed ads from the right-hand side of the search results page, causing confusion and rumours…
The agency trading model is constantly evolving; and that's never more apparent than to those on the outside, who are…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
Following the recent JICWEBS town hall event, which focused on the core issues of ad fraud, brand safety and viewability,…
In the UK, SMBs make up 99.3% of all business, yet account for only 18% of total marketing spend. One…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…