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display advertising Archives - Page 2 of 4 - ExchangeWire.com

display advertising

Spreading the Wings of Audience Data

Quality audience data is shaping the future of marketing. It’s in the minds of the world’s leading campaign-makers who respect…

10 years ago

In It Together: Publishers & Buyers

We are living in the golden age of digital, where most people are spending a good portion of their lives…

10 years ago

Preparing Publishers for a World Without Flash

Coull's CEO, Irfon Watkins writing exclusively for ExchangeWire. Premature proclamations that ‘Flash is dead’ have been made repeatedly ever since…

10 years ago

Rocket Fuel Post 30% Year-over-Year Growth – a day After Criteo Report 64% Increase

Rocket Fuel, yesterday (August 5), reported results for the second quarter ended June 30, 2015. Rocket Fuel posted 30% growth…

10 years ago

Why the ‘Internet of Things’ Shouldn’t Worry Marketers

The 'Internet of Things' (IoT) is upon us, but as consumer uptake of the latest enabled gadgets surges, many marketers are…

10 years ago

Next Generation Programmatic: Engage, Don’t Enrage

Programmatic display ad spend (desktop and mobile) is a $9 billion market that is expanding at almost 30% a year.…

10 years ago

Display Advertising Doesn’t Have to Feel Like the Wild West

As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right…

10 years ago

Google Profit Beats Forecast for the First Time Since 2013

Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second…

10 years ago

A Record 91% of UK Millennials Own a Smartphone; Apple Devices Secure 78% Video Ad Completion Rate

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

10 years ago

67% of Marketers Agree That Reaching New Customers is More Challenging Than Retaining Existing Customers; 44% of New Media Movers Are Willing to Pirate Content

ExchangeWire Research’s weekly roundup brings you up-to-date findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire,…

10 years ago