This has been a busy week, from safer online spaces to secret tech battles and industry shake-ups. Also, in today’s…
As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre,…
High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it…
The UK DSP market is a tough market to operate in, let alone launch in. Still a relatively new kid…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…
In our latest piece from the IAB's Display Trading Council, council members provide their views on programmatic as a dominant trading…
It seems that everybody is weighing in on the issue of ad blocking and the impact it's having on the…
Viewability is on a long journey and along the way it has been properly defined, received basic standards and become…
Yesterday (1 March), the IAB UK released the latest ad blocking report, conducted online by YouGov, which revealed that 22%…
This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…