2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
Data-driven storytelling is a challenge and a goal for many a marketer, with the ability to customise recommendations to different audiences…
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured…