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digital media Archives - ExchangeWire.com

digital media

Cutting the Fat: Decision Time for UK Advertisers

The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at…

9 years ago

Advanced Attribution: A Complex Problem to Solve

Attribution: a word that has different definitions across the industry and can mean all things to all people, or simply…

9 years ago

Google’s Search Listings Update Potential Blow for SEO & Smaller Advertisers

Last Friday (19 February) Google appeared to surreptitiously remove all ads from the right hand side of the search engine…

9 years ago

Carlo Bertozzi CEO & Founder of Longtail Talks About The Launch of bidr, Its New Ad Trading Desk, & How Transparency Will Be Key In The Australian Market

Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading…

14 years ago

Arun Kumar, Head of Digital Services APAC Mediabrands, On Cadreon, Social & Audience Driven Display & Data As The Key Driver In APAC

Arun Kumar, Head of Digital Services APAC Mediabrands, on rolling out the Cadreon into the Australian and APAC markets and…

14 years ago

Kate Clough, MRM Worldwide Regional Media Director APAC, On Media Buying In APAC And The Chinese Display Market

Kate Clough is Regional Media Director, APAC at MRM Worldwide. Here in an interview with ExchangeWire APAC, Clough gives an…

14 years ago