Despite many fears from across the globe about the 2016 Olympic and Paralympic Games, it was another highly successful world…
As 2017 comes barrelling towards us, so does the flurry of digital marketing predictions. Ed Preedy (pictured below), MD for Europe,…
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many…
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
The modern marketing space is filled with talk about reaching the ‘always-on’ consumer, executing strategies that provide audiences with seamless…
High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it…
Today (5 July), Wunderman have announced that Caspar Schlickum (pictured), the current CEO of Xaxis EMEA, will be joining Wunderman…
The UK advertising industry has entered a period of uncertainty; one, which could, and should, make industry players look at…
After several years of ongoing negotiations, the EU Commission, the EU Parliament, and the EU Council reached a compromise on…