Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…
With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…
Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always…