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digital creative Archives - ExchangeWire.com

digital creative

Cacophony in Cannes: A Reminder That Creativity Should Still Lead Our Industry

Following recent observations from ExchangeWire on the prevalence of discussions around data, technology, and creativity within the ad tech community at…

9 years ago

Cannes Lions 2016: Data & Creativity Discussions Not as Pronounced as Needed

With Cannes Lions over for another year, ExchangeWire reflect on observations of the reality of the convergence of data and…

9 years ago

We Have Failed to Inspire Creatives: Q&A with Caspar Schlickum, CEO, Xaxis EMEA

Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…

9 years ago

Bringing Media & Creative Closer Together

Imagine a world in which media, creative, and data came together to deliver the optimum experience for the end user.…

9 years ago

Data, Technology & Automation: Turbo-Charging DOOH Creative

Out Of Home (OOH) is the world's oldest advertising medium, having been around for hundreds of years. Innovation has always…

9 years ago