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digital advertising Archives - Page 2 of 2 - ExchangeWire.com

digital advertising

Difficult to Convert Handshakes to Digital Buying: Q&A with Fred Dumeny, Director, Ooyala

With ATS Paris only two weeks away, ExchangeWire speaks with Fred Dumeny (pictured below), director of Southern Europe, Ooyala, about…

9 years ago

Atmospheric Marketing: Bringing a Classic Marketing Tactic Into the Digital Era

Every day, a staggering 5.5 million new ‘things’ are connected to the internet – each adding to the ever-expanding sea…

9 years ago

Exposure Time: A New Standard for Measuring Digital Effectiveness?

Arguments abound about the best way to measure digital campaign effectiveness; but no industry standard exists. ExchangeWire talked to Tim…

9 years ago

Digital Marketing Not Taken Seriously Enough by UK Businesses

Earlier this month (4 November ), Marin Software released findings1 that revealed a significant digital spending gap among UK businesses.…

10 years ago

Early Adopters See Success With ‘Moment Marketing’

Rugby fans may have noticed that one of the Rugby World Cup's major sponsors is synchronising social media advertising activity…

10 years ago

Cracking China: the Challenges for International Ad Tech Companies

Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly…

10 years ago