As ATS London 2023 fast approaches, we sat down with Flavia Kenyon, head of legal at the Big Innovation Centre,…
In the latest column from the IAB's Display Trading Council, council members give their views on what has changed in…
With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has…
The mere mention of a log (outside the context of web logs, or blogs) could instil reader boredom. Logs are…
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions…
High-impact advertising has significant creative potential. However, the lack of differentiation between high-impact and standard digital advertising means that it…
Digital transformation can mean many things to many people. With the proliferation of digital devices, it seems obvious that digital…
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…
Turkey isn't a market you often hear or speak of when it comes to ad tech, but according to Hulya…
Attribution modelling is a powerful tool for measuring marketing channel effectiveness and ensuring channels further up the purchase funnel are…