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digital ad fraud Archives - ExchangeWire.com

digital ad fraud

Mobile Ad Fraud Exists Where Advertisers Least Expect It

Despite growing investment in programmatic and mobile advertising, anxiety still looms – 60% of agency professionals said inventory quality is…

8 years ago

Going Undercover to Bust Ad Fraud

There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner…

9 years ago

Double Verification Optimal for Ad Fraud Detection: Q&A with Coull & Forensiq

Ad fraud is huge. The ANA estimates that ad fraud is a USD$7.2bn (£4.9bn) problem for the ad industry. ExchangeWire…

9 years ago

Who Takes Legal Liability?

Last week (18 May), UK law firm Kemp Little held their annual conference, 'The Fourth Industrial Revolution… or Evolution'. In…

9 years ago

​On-Site Javascript Trackers Open Gaping Security Holes

ExchangeWire invite Dr Augustine Fou (pictured below), a cybersecurity and ad fraud researcher, who advises advertisers, publishers, and agencies on the…

9 years ago