In the second of this series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions…
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future…
In the first of a series of pieces, ExchangeWire explores the new EU General Data Protection Regulation (GDPR). With contributions…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
The discussion rages on about whether data and creativity can harmoniously co-exist in the new era of digital advertising. If…
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was…
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…