2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
Advertising thrives on tech. It wouldn’t be advertising if there wasn't a healthy line of new technology entering the market…
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many…
Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…
With so much data at a digital marketer's disposal, programmatic is changing. With this change comes a need to remove…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Ahead of the 2016 Cannes Festival of Creativity, ExchangeWire caught up with Caspar Schlickum (pictured below), CEO, Xaxis EMEA about…
We all know that companies are embracing programmatic in order to better connect with consumers online. The growth in use…
Attribution is a term that means all things to all people; but its complexity is often misunderstood. In this feature, ExchangeWire…
Data holds incredible power; but are we the victims of our own success with how this data is put to…