2016 has been a fascinating year for the industry, best summed up as the ‘year of transparency’, as the ANA…
Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered…
Programmatic advertising, and the data gleaned from it, are invaluable in the process of building out a profile of an…
Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
Marketers are often tired of hearing that they can't operate an effective marketing strategy without properly leveraging their first-party data…