Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
Data has become a fundamental component of our lives. Every decision we make online is recorded and stored for future…
There is a lot of hype around data and how you can extract maximum value from it. But hype often leads…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Carlo Bertozzi is the CEO of Longtail. Here he talks about why the launch of bidr, Longtail's new ad trading…