ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them,…
Big data has offered so many promises and potential solutions to effective audience understanding and targeting; but has it delivered…
Data holds incredible power; but are we the victims of our own success with how this data is put to…
Data-driven targeting is an extremely effective way to achieve marketing objectives. However, is it causing marketers to limit their reach,…
As data volumes have increased exponentially in recent years, the ability to sift through and identify the important insights has…
In October 2015, the European Court of Justice ruled that 2000’s data protection agreement 'Safe Harbour' with the US was…
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat…
Businesses are missing out on opportunities valued at £20m because of failed big data practices, according to research released earlier…
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide…